From Bangkokpost.com:

CHIANG MAI : Local tourism businesses are committed to repositioning Chiang Mai as a destination for the meeting, incentive, convention and exhibition (Mice) business in place of leisure travel in an effort to address a tourism slowdown in the province.

The northern province has been seen as a leisure tourism destination for 30 years but few new tourism products have been developed to attract return visitors, according to Kanok Suwansutr, president of the Northern Chapter of the Thai Hotels Association.

”The private sector hopes that the repositioning of Chiang Mai will help attract Mice visitors to revisit throughout the entire year, not just for [the October-February high] season at present,” said Mr Kanok.

Full report here.